Riccardo Rohling

Business Analytics AI Innovation

HWR Berlin × Bayer

About me

I'm Riccardo Rohling – a dual student of International Business Administration at HWR Berlin in cooperation with Bayer. I'm driven by new ideas, passionate about what I do, and convinced that great communication is the key to outstanding results. Through my dual study program, I combine academic knowledge with hands-on experience at a global corporation, actively contributing to projects that create real value.

Sep 2026 Expected B.A. completion
Bayer AG Corporate partner
HWR University Berlin

Skills

Versatile profile – from business analysis to digital solutions.

📊

Business & Analytics

Strategic thinking, market analysis and data-driven decision-making in an international context.

Strategic Analysis Project Management KPI Reporting
💡

Digital Literacy

Affinity for digital tools and processes – from web technologies to automation solutions.

HTML / CSS Process Automation Digital Transformation
🌍

International & Communication

Intercultural competence and strong communication skills – bilingual and open-minded.

5 Languages Intercultural Experience Team Leadership

Experience

My journey so far – bridging theory and practice in a dual study program.

2026

Global Marketing Capability Cluster

Bayer AG, Berlin

Skill assessment and evaluation. Bachelor's thesis on marketing skill frameworks.

2025 – 2026

Beyonttra Marketing Italy

Bayer AG, Milan

Financial dashboards, congress work, marketing documents, AI trainings for staff.

2025

Finance R&D

Bayer AG, Berlin

Managed dashboard migration from Power BI to Tableau.

2025

Beyonttra Launch Team

Bayer AG, Berlin

Analysis of US sales data, projection onto European business cases, launch KPIs.

2024

Market Access Radiology

Bayer AG, Berlin

Built a knowledge hub, worked on pricing documentation.

2023 – 2024

Contract Business

Bayer AG, Berlin

Process creation for residual stock sales, commission calculations, contract documents.

Projects

Selected work that underlines my profile.

Bachelor's Thesis

Marketing Skill Assessment Framework

Developed a data-driven framework for evaluating and targeting skill development (upskilling) for 70+ employees in global marketing.

Framework Design HR Analytics Strategy
In Progress
University Controlling Project

Hobby Performance Dashboard

A live web dashboard serving as a data-driven alternative to traditional PowerPoint presentations in a controlling course. Methodically answering 12 questions via a 24/7 data pipeline evaluating 10 Balanced Scorecard KPIs.

Web Dashboard KPI Reporting Balanced Scorecard
Change Management & AI

AI Training Program

Designed and conducted practical AI training sessions for 30 employees to integrate generative AI tools into their daily workflows, increasing active tool usage from an estimated 10% to 60%.

GenAI Change Management Transformation
Data & Analytics

Financial Dashboard Migration

Independently migrated an R&D finance dashboard from Tableau to Power BI for 50+ users, optimizing load times and significantly reducing ongoing system and licensing costs.

Power BI Tableau Migration
Data-Driven Strategy

Launch Forecast Data Model

Built a forecasting model for an EU product launch that uncovered a 2- to 5-fold higher patient demand vs. business case, serving as a strategic basis for production volume adjustments.

Forecasting Business Case Data Modeling
Entrepreneurship

Rohlings.de

Co-founded a textile embroidery business during high school. Scaled from €0 to €5,000 annual revenue and 80+ customers.

E-Commerce Customer Acquisition Operations

📅 Available from October 2026 for new challenges.

Contact

Interested in a collaboration or just want to connect? Feel free to reach out.

[email protected]